The glass roof of the Hypermarket recalls European market traditions.
The market elevation utilizes a consistent rhythm of small and large bays.
Aerial view of the outlet village shopping area
The retail complex promotes a vibrant pedestrian experience.
EuroDisney’s International Retail and Manufacturers’ Showcase
Marne la Valée, Paris, France
The International Retail and Manufacturers’ Showcase is the $95 million center for Disneyland Paris’ commercial district, providing a much-needed regional retail facility. The development serves as a catalyst for the surrounding area’s planned urban growth and sets the architectural vocabulary for a sweeping area of the city.
The challenge was to create a retail destination, housing unique retailers and manufacturers from around the world, in a language that evokes a vibrant street environment. The industrial site had few landmarks or context precedents. By taking cues from historic European market precedents such as Les Halles and local paysages, the scale of the entire complex is animated at the street level.
The project comprises two basic components. The first element is a 969,000-square-foot traditional French and European shopping center, which features a 280,000-square-foot Hypermarket as the major anchor, as well as other shops and restaurants. The second component is 160,000-square-foot Manufacturers’ Showcase, featuring manufacturers, fashion labels and specialty shops from around the world.
The traditional shopping is housed in an experiential shopping mall that spans a busy railway link and serves as an anchor for the expansive development. The showcase is configured as a more traditional French village street, with shop access from the exterior. Parking is part structured and part surface, accommodating more than 5,000 cars.
The primary challenge was to create a unique, imaginative retail environment that breaks the mold of traditional shopping center facilities. While respecting the fundamentals of retail planning, this new expression immerses visitors and transports them to a wholly planned town center. The model is premised on the integration and articulation of distinct elements of a town center, with mixed-use shopping, educational spaces, office and commercial uses. Its cost-effective real estate principles and contextual response to traditional French influences has been tremendously successful for the owner.
The design and development of a new town center seamlessly integrates indoor and outdoor components. The buildings were created to promote the movement and comfort of pedestrians who live, work, shop and/or visit the city.
Urban Land Institute, European Award of Excellence
PHOTOGRAPHYPhotos courtesy of LaValée